Antonio Gerustbau | Webflow Case Study & Project Details

Intro

Antonio Gerustbau, a skaffolding business based near Basel, Switzerland, approached me with a pre-existing design they were adamant about preserving. Despite recommendations to refine certain UX elements for better performance, the client prioritized maintaining their original vision.

Key Constraints:

Strict adherence to provided designs
Aggressive timeline for launch
High expectations for immediate SEO results

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Workflow

Development Phase
- Built a pixel-perfect Webflow implementation of client-approved designs
- Optimized for mobile performance (achieving 95+ Lighthouse scores)
- Implemented structured data markup for local SEO
SEO Strategy
- Conducted comprehensive keyword research (focusing on Swiss-German market)
- Optimized all metadata, alt texts, and content hierarchy
- Established Google Business Profile and local citations
Communication Hurdles
- Initial alignment was smooth during development
- Post-launch tension arose when organic traffic growth followed standard SEO timelines (3-6 months)
- Provided monthly performance reports with education on SEO expectations

Lessons Learned

Client Education is Critical
- Created simplified SEO timelines for future clients
- Now include "ramp-up period" disclaimers in contracts
Design Compromise Strategies
- Developed techniques to subtly improve UX within rigid design constraints
Communication Protocols
- Implemented bi-weekly check-ins during SEO waiting periods

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Results

1,200/mo

Organic Traffic

85 keywords

Keyword Rankings

4.2%

Conversion Rate

1.8s

Page Load Speed

Gallery

Testimonial

At first, we were impatient with SEO results, but Stefan's persistent optimization and clear reporting proved its value. We now consistently attract Swiss-German clients through organic search - exactly as promised.

Antonio Djakovic

CEO

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Antonio Gerüstbau

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